Steve Woolgar

Steve Woolgar

Professor Steve Woolgar is Chair of Marketing and Head of Science and Technology Studies (STS) at Saïd Business School, University of Oxford. His areas of expertise within the field of STS include governance and accountability relations, mundane objects and ordinary technologies, provocation and intervention, visualisation and evidence, social theory and the use of neuroscience in business and management.

Woolgar's considerable contributions to the field of STS are characterized by a stubborn refusal to offer stable interpretations and accept existing preconceptions and assumptions. 'What I love about this field is that it is never at rest with itself and has profound implications on ideas throughout social sciences and humanities', he says.

Woolgar's current work focuses on the areas of mundane governance, neuromarketing and web-based rating and ranking schemes.

Areas of expertise include:

  • Governance and accountability relations
  • Mundane objects and ordinary technologies
  • Provocation and intervention
  • Visualisation and evidence
  • Social theory
  • Neuromarketing
  • The use of neuroscience in business and management

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Telephone: +44 (0)1865 288934